supplies of markers and post-its for design thinking

Why Design Thinking Works

Whether you are experienced with design thinking or have only just heard of it—strap in because we are kicking off a series covering many aspects of design thinking.

Today, many designers are identifying as design thinkers, consultancies are selling design thinking facilitation and training workshops, a growing number of corporations are seeking to infuse their organizations with design thinking, and media from Fast Company to the Harvard Business Review are writing about it.

If you have not yet heard of design thinking, it is a framework that allows non-designers to think like a designer by using a human-centered design process that transforms how we create products and services, how teams work and how entire corporations operate.

If you are not a designer, you may be wondering what is so special about the way designers think, or how is that going to have results that are better than anything taught in an MBA or engineering program? When done well, design thinking causes six almost magical things to happen, creating conditions that significantly increase the chances for radical innovation or powerful new solutions to occur.

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