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Why We Happily Turned Down $60,0000

Before engaging with us, our client had a mobile app that was a challenge to use. They had fallen under the spell of feature creep, driving complexity up and usability down. While an iOS app, it did not follow Apple’s iOS Human Interface Guidelines—making it unintuitive. Add to that competing product visions that made the value proposition difficult to grasp.  So we were called in to help.

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